Justin Metcalf

Screenshot (2).png

Who is Justin Metcalf?

Justin Metcalf World Barista Judge™ is one of Australia’s most recognized Coffee & Café consultants.  His business was first developed to provide café training and to promote the specialty coffee industry in Australia and throughout the world. Concentrating initially on perfecting the skills of the Barista, Justin’s passion then led to an active involvement in the speciality roasting industry, where he has established a reputation as a Master Roaster. In 2011 Justin opened his first Coffee Roastery in Melbourne, Australia.

Being in the forefront of creating the Melbourne speciality coffee scene in the late 90's/early 2000's from the domination of the Italians, Justin has been apart of the 3rd wave change we know today.



World Barista Judge

Justin began his Barista Judging career nationally in 2000. He first represented Australia in Oslo, Norway in 2002 at the World Barista Championship. In 2004 the World Barista Committee certified Justin as a WBC International Judge in Trieste, Italy. This was followed up with the honour of his selection to judge the final of the 2004 World Barista Championships.

Justin was the first Melbournian/Victorian to Judge Barista's at National & International level.

In 2005, Justin became the first Australian to be Head Judge of the World Barista Final in Seattle, USA.

The following year 2006, he was again Head Judge of the World Barista Championships in Berne, Switzerland. Justin has also judged in Australia, New Zealand, USA, Mexico, Japan, Singapore, South Korea, Europe and Scandinavia. Justin is the ex Chairman and one of the three international experts to the prestigious WBC Judge and Certification Committee.


Espresso Martini by J.M.

Justin’s high profile throughout the Coffee Industry has led to the establishment and development of his own signature coffees distributed throughout Australia nationally and throughout South East Asia and New Zealand.

With his new creation of the "Ready to Serve" Espresso Martini by Justin Metcalf, he also has flavours of Mocha and Irish. These are in 300ml glass bottles and 125ml PET bottles. Supplying large National chains such as Dan Murphy's & BWS, the product is currently having great success in South East Asia.

100% Australian owned and 100% happy to represent Australia.

Shop here!




Luxe Brew Coffee Liqueur awarded Silver

Our Luxe Brew Cold Brew Coffee Liqueur has won a Silver Medal at the 2019 Bartender Spirits Award in San Francisco, USA and we are stoked! Take a look at how we ranked here.


The Art of Espresso by Justin Metcalf

My book aims to establish standards and detail the best practice procedures to improve the quality of coffee served in our establishments. Shop here!


Espresso Martini Sampling evenings

Attend one of our sampling sessions at a Dan Murphy’s Store near you. Follow us on Facebook to see where we set up next!