Who is Justin Metcalf?
Justin Metcalf World Barista Judge™ is one of Australia’s most recognized Coffee & Café consultants. His business was first developed to provide café training and to promote the specialty coffee industry in Australia and throughout the world. Concentrating initially on perfecting the skills of the Barista, Justin’s passion then led to an active involvement in the speciality roasting industry, where he has established a reputation as a Master Roaster. In 2011 Justin opened his first Coffee Roastery in Melbourne, Australia.
Being in the forefront of creating the Melbourne speciality coffee scene in the late 90's/early 2000's from the domination of the Italians, Justin has been apart of the 3rd wave change we know today.
World Barista Judge
Justin began his Barista Judging career nationally in 2000. He first represented Australia in Oslo, Norway in 2002 at the World Barista Championship. In 2004 the World Barista Committee certified Justin as a WBC International Judge in Trieste, Italy. This was followed up with the honour of his selection to judge the final of the 2004 World Barista Championships.
Justin was the first Melbournian/Victorian to Judge Barista's at National & International level.
In 2005, Justin became the first Australian to be Head Judge of the World Barista Final in Seattle, USA.
The following year 2006, he was again Head Judge of the World Barista Championships in Berne, Switzerland. Justin has also judged in Australia, New Zealand, USA, Mexico, Japan, Singapore, South Korea, Europe and Scandinavia. Justin is the ex Chairman and one of the three international experts to the prestigious WBC Judge and Certification Committee.
SCENTIBLE
We are excited about launching our newly created company called “Scentible” a consumable sensory kit for the coffee professional. The kit consists of 8 aromas based on the newly developed ASEAN Coffee Flavour Sphere and also 8 aromas in a defect kit. Please contact www.scentible.co
NEWS
Stringing Tennis Racquets
I had the opportunity to string in my first offical WTA tournament in Hobart over January 2024. What an experience to string for professional tennis players and learn from experienced tennis racquet stringers like Stewart Allwright and Jason Chau. And thanks to Tennis Lab for the opportunity!!
The Art of Espresso by Justin Metcalf
My book aims to establish standards and detail the best practice procedures to improve the quality of coffee served in our establishments. Shop here!
ASEAN COFFEE
We are obtaining some of the finest coffees from the ASEAN regions. Cupping the likes of Indonesia, Philippines, Thailand, Laos, to name a few. Feel free to contact me about all the work we are conducting in ASEAN assisting farmers and young people who want to involved in the coffee industry.